Show Houses Work
Category Durban Property Market
You’re selling your house. You’d like it to sell quickly, at the highest possible price, with minimal disruption to your life.
You’ll choose a reputable, well-established estate agency with agents who know the area and the market intimately. Their reputation means the agency draws as many buyers as sellers, so from your perspective, it ticks all the right boxes with plenty of qualified, targeted buyers coming through your home ensuring maximum exposure to the right people.
But what about a show house? It’s the question you’ll be asked, so think about it. If you’re not keen – or have heard a few urban legends – pause long and hard before you reject the idea. Show houses work, and more than that, if you’ve chosen the right estate agency, they have the ability not only to accelerate the selling process, but achieve the best price.
How?
Take Wakefields Real Estate. Every quarter, they hold a Mega Show Day with 100s of show houses around the province - that means there are numerous Wakefields show houses in and around your area. Contrary to increasing the competition which you may consider a negative factor, it benefits you - the Jones’ may have set out to see one particular house, but often, that’s not for them. A savvy agent will ascertain the type of home which would suit them, and they’ll probably be sent to look at yours.
In addition, many buyers prefer to “do their own thing” on a Sunday afternoon, rather driving around and popping into show houses which appeal. The more show houses there are, the better the chance that that single buyer – and you only need one - drops in on yours, or is directed to yours.
When you list your home with the real estate agency of your choice, the agents have prospective buyers who they’ll bring through your home at appointed times. Holding a show house simply increases feet through your door, people who might not have signed up officially with an agency.
Experienced estate agents are aware of the concerns which some buyers might have about show houses, and you can rest assured, they’ll do everything to safeguard your property – including advising you on smart things to do. They want the show house to work for you.
Wakefields Real Estate believes in the power of show houses. On nearly 30 percent of their sales, the buyer emanated from a show house – an impressive figure. They’ve been in the industry for a substantial 75 years, and although many things have changed, one thing hasn’t – when a buyer steps into a home, they know instinctively if this is somewhere they could live.
Wakefields aims to hold as many show houses as possible on any given Sunday. They know the buying public enjoys what is often a very relaxed experience, with few time constraints, and the entire family gets the feel of the home, its possibilities, and the lifestyle it offers.
Think about it. Show houses work.
Author: Anne Schauffer
